Creative direction for Plants+ WebTV, an online television broadcasting station devoted to Plants and based in Japan. In an earlier incarnation, Planted was a successful and collectable bi-annual magazine dedicated to life with plants on this planet yet sought a way to re-invent itself in Japan's highly dynamic media industry. We successfully turned the willing-to-retire magazine into a instantaneously viral webTV project. And off you go.
From the site: The concept is quite simple: LIFE WITH PLANTS ON THIS PLANET. The various channels will seek to look at Plants from a widescreen approach such as how they relate to the food we eat, the places & world we live in, and the clothes we wear. Plants + hopes to inspire everybody to become plant lovers and thereby become planet lovers. We hope this channel inspires, nourishes and motivates you.
http://www.khmj.com/websites/plants-plus-the-online-plants-channel
